A business plan to fund and implement the
Americans All program through the NFLPA
Our 38-year-old nonprofit foundation was previously a supplier of diversity-based social studies resources and teacher training. Still, the politicization of K-12 school classrooms today has made that goal almost impossible to achieve. Our resources remain online.
We have shifted our focus and have created a hybrid charity that helps all nonprofits raise money through our revenue-generating, multipurpose storytelling tool and discount program. Most traditional charities request donations but do little for their sponsors/ members. We are different because we provide an optional storytelling tool, have only one level of giving and two separate components, and do not produce, sell, or send out merchandise. Instead, we offer our members multiple opportunities to benefit themselves and their families when they make their charitable gifts. National businesses and professional service providers participate for free, ensuring our members access to discounts in multiple geographic areas. Local merchants pay a fee to a nonprofit of their choice to support their communities. This turns a part of their marketing outreach strategy into a charitable gift. We also enable community members to use our storytelling tool to create membership organizations and easily accessible annual virtual yearbooks for each group, team, or club they participate in or support.
Ancestors of all Americans came here from diverse locations, so we all have immigrant roots. These experiences can be shared through stories acknowledging that heritage and culture are rich aspects of personal and group identity. Importantly, our polarized nation needs a vehicle to help reinforce and appreciate the commonalities that unite, rather than divide, the American people, thus promoting understanding, tolerance, and acceptance.
We have expanded the “Carepass” model developed by CVS, in which its members pay a $4/month fee (paid annually) and receive a $10 in-store or online credit to be used that month. We use the same $4/monthly fee (paid annually), but we offer a trial period and a much larger base of businesses and professional service providers to get unlimited discounts for one year.
Extensive research confirms that life stories are central to people’s sense of self and the social world. It also asserts that intergenerational knowledge of one’s family history is associated with positive mental health, wholeness, well-being, and a sense of belonging. When people belong, they feel emotionally connected and welcomed.
Businesses can benefit because stories directly impact emotions, and emotions rather than data change behavior and frequently determine buying decisions. Good storytelling builds trust and connections. It influences people to believe in the products they depend on daily and encourages them to become customers and clients. Most businesses spend about 5 percent of their sales on marketing programs, and our program offers them a way to get a higher return on investment on a fraction of that expenditure.
Benefits to the NFLPA and its Members
- We support your organization’s mission to maximize the ultimate health of your members on the field and their success off the field.
- We provide significant annual revenue with minimal administration, which can benefit retired members and their families, especially those who are mentally and/or physically challenged. Funds can also be used to support additional research in equipment design to help minimize injuries.
- We provide the vehicle that enables nonprofits to earn much-needed annual revenue from local businesses and professional service providers to help their communities, especially those that are underserved.
- Our multi-lingual storytelling tool helps your members build stronger relationships with their public. It can be especially valuable for those who are less prominent and help them create new business opportunities.
Click here to view the complete plan. For additional information, view the links below the art.
Click here to view a tutorial on "How to create a nonprofit partner landing page.
Click here to view a tutorial on "How to create a story on an individual (or group) for the Heritage Honor Roll.
Click here to view a document that shows "Heritage Honor Roll stories in multiple languages."
Click here to learn "How to create the text for a legacy story and storytelling for younger children."
Click here to view information on "How storytelling can benefit a student's positive mental health, wholeness, and well-being.