My name is Allan Kullen (americansall.org/node/566231), president of the 38-year-old nonprofit Americans All. We would like to create a partnership with Walgreens to implement this program nationwide. In addition to supporting your success in servicing the pharmaceutical needs of your current and future clients, this partnership, which you will own once certain financial benchmarks are reached, will provide you with significant annual income to expand your current community outreach activities and to help your clients improve their financial status (through our nationwide discounts program) and their mental health (using our free storytelling tool). This non-political program can help our nation reinforce and appreciate the commonalities that unite, rather than divide, its citizens, thus promoting understanding, tolerance, and acceptance. In addition, the tremendous amount of annual income and exposure should make the addition of this new program very attractive to your stockholders and shareholders.
Americans All was previously a supplier of diversity-based social studies resources and teacher training, but the politicization of K-12 school classrooms today has made that mission almost impossible. As a result, we modified our mission and created this new initiative, becoming a community outreach, hybrid charity that enables nonprofits to raise money using our revenue-generating, multipurpose storytelling tool, and nationwide discount program. Nonprofits receive 75 percent of our gross revenues. All elements of this revised program have been successfully used on their own, but they have never been combined for maximum effectiveness. We bring experience, expertise, and credibility to the partnership; you have size, exposure, outreach, marketing experience, and name recognition. In today’s sound-bite environment, what is said is less important than who says it.
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All students, community members, and nonprofits receive a free lifetime membership in Americans All, which enables them to publish stories on our Heritage Honor Roll. That membership also includes a trial subscription to our Social Legacy Network (SLN), which allows our members to get discounts on goods and services from our program’s business partners. Students keep their free SLN subscription until their class graduates, and members do not need to create a story to join the SLN.
To set up the SLN, we have expanded the “Carepass” model developed by CVS, in which its members pay a $4/month fee (paid annually with no trial period) and receive a $10 in-store or online credit that must be used that month. We use the same $4/monthly fee (paid annually) but offer a much larger base of businesses and professional service providers to get unlimited discounts for one year. Each business decides on the type of benefit they offer our members.
National businesses and professional service providers participate for free, ensuring our members access to discounts in multiple geographic areas. Local merchants pay a fee to a nonprofit of their choice, thus supporting their communities. This turns a part of their marketing outreach strategy into a charitable gift. We also enable community members to use our storytelling tool to create free membership organizations (landing pages) and easily accessible annual virtual yearbooks for each group, team, or club they participate in or support.
Extensive research confirms that life stories are central to people’s sense of self and social world. It also asserts that intergenerational knowledge of one’s family history is associated with positive mental health, wholeness, well-being, and a sense of belonging. When people belong, they feel emotionally connected and welcomed.
Businesses can benefit because stories directly impact emotions, and emotions rather than data change behavior and frequently determine buying decisions. Good storytelling builds trust and connections. It influences people to believe in the products they depend upon daily and encourages them to become customers and clients.
We are ready to begin a national launch of our updated program and are eager to work with you. I would like to know who my contact will be so we can discuss the best way to make this happen. The following web links will take you to three informative PDFs:
A three-page introductory letter—americansall.org/node/566822 (this is an expansion of the
email and contains graphics)
Our Pitch Deck—americansall.org/node/566820
Our Business Plan—americansall.org/note
Thank you very much for your consideration. I look forward to hearing back from you or the appropriate corporate officer as soon as possible.
301-520-8242, [email protected]