Storytelling

Storytelling

Those who cannot remember the past are condemned to repeat it. 
     —
George Santayana, Ph.D., The Life of Reason, 1905.

Telling stories is one of the most powerful means that [all people] have to influence, teach, and inspire. Storytelling forges connections, among people and between people and ideas. Stories convey the culture, history, and values that unite people. When it comes to our countries, our communities, and our families, we understand intuitively that the stories we hold in common are an important part of the ties that bind.

This understanding also holds true in the business world, where an organization’s stories, and the stories its leaders tell, help solidify relationships in a way that factual statements encapsulated in bullet points or numbers don't. 
     
Excerpted from a post by Vanessa Boris, author at Harvard Business Publishing, and Lani Peterson, Psy.D., 
         psychologist, professional storyteller and executive coach.

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