People of America Foundation Investor Summary Sheet
What We Deliver: Inexpensive, socially relevant, membership benefits and a marketing tool
- Reworked our Heritage Honor Roll into a revenue-generating legacy preservation product
- Use legacy stories to highlight the contributions and common experiences of all peoples
- Uphold our nation’s values of diversity, tolerance and acceptance by investing more than half of our membership revenue to provide inclusive social studies resources that help students participate in our democracy, economy and workforce
- Support David McCullough’s belief that “history is the story of people,” because it reinforces the connection between legacy preservation and social studies instruction
Who We Are: A 31-year-old nonprofit managed by a 3-year-old for-profit benefit corporation with four
membership-based entities: Americans All, Social Legacy Network, Legacy Partner Alliance
www.homeschools
The Problems:
- If an individual fails to record and share his or her life story, it will be lost forever
- Legacy stories celebrate experiences, accomplishments and lessons learned
- They acknowledge that heritage and culture are rich aspects of personal and group identity
- They pass on wisdom to guide future generations
- They are likely to be a costly and short-lived obituary if created after the honoree’s passing
- The emphasis on STEM topics has reduced social studies classroom instruction time
- Whether instruction is secular or faith-based, students need nonpartisan instructional resources that are accurate and free from biases to develop critical thinking skills
- Vetted resources that meet state testing requirements exist, but they cannot be easily accessed by teachers and students
Our Solutions:
- A multimedia way to create, edit, share and preserve legacy stories with honoree input
- Access to K–12 inclusive social studies resources—a $500 value—and professional development opportunities for teachers
Revenue Streams:
- Basic: A one-time, tax-deductible $49* registration fee for Americans All membership
- Ability to create a legacy story and access our social studies education App
- Ongoing: Because education is a lifelong process, we enable clients, members or employees to upgrade to Social Legacy Network membership for just $4 per month (after one-year free trial expires) to:
- Use our teaching tools and homework help for K–12 students
- Gain available discounts from our partners and e-newsletters with money-saving tips
- Automatic enrollment in CollegeSave to earn up to $53,000 in college tuition discounts
Target Audiences:
● Seniors ● Engaged Couples ● Homeschools ● Associations and Employers
● Ethnic and Cultural Groups ● Military Personnel ● First Responders ● Family Circles
● New Parents ● K–12 Public and Private Schools ● Teachers ● PTA-PTO Groups
Competitive Advantages of Our Online Legacy Stories:
- Replaces or reduces use of newspaper obituaries, which can cost $135 per linear inch
- Housed forever on our Heritage Honor Roll and on the home pages of our Legacy Partners
- At no additional cost, our legacy stories can:
- Be created and enjoyed by an honoree prior to his or her passing away
- Contain up to 2,000 words, of which 1,000 can be password protected for privacy
- Be published in multiple languages
- Include links to other Heritage Honor Roll legacy stories, home movies, etc.
- Be linked to social media sites and other Web pages
- Take advantage of our secure event, anniversary and memorial information e-mail tool
- Be shortened to print on an 8½” x 11” template to share with family and friends
Marketing Approach and Operations:
- Social media, Legacy Partners and volunteer groups
- Minimal overhead, no inventory requirements and site being searched and scalable
Funding Request:
- $75,000 as a start-up convertible loan/equity investment (can be incremental)
- Loan repayment and equity distribution based on memberships received, not profits earned
* By comparison, a one-day, one-city newspaper death notice containing 1,000 words and a color photograph would be $2,440!
Click here to view our Business Plan.
Any questions? Please contact Allan Kullen, President, (301) 520-8242, [email protected]